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Andrea Coleman
CEO and Co-Founder, Riders for Health
Andrea Coleman is chief executive officer of Riders and has guided the financial/funding and advocacy development of Riders from its inception, including establishing the entrepreneurial income streams and innovative fundraising initiatives that have enabled organisational growth. She has also been responsible for ensuring the good profile, reputation and security of the organisation.
Andrea used her long experience and knowledge of the motorcycling community to devise an innovative fundraising strategy to support the development of Riders field programmes. Fundraising methods included the creation of a helmet-parking bus, competitors’ memorabilia auctions and large-scale participatory events to build the unrestricted funding necessary for the organisation’s survival and development.
She guided the financial and funding development of Riders. Its first major award was Lottery funding for the Riders training facility in Zimbabwe. Riders was designated ‘Charity of the Year’ by Charity Finance Magazine in 2001. In 2002 it won funding in the World Bank Development Marketplace competition and in 2004 Andrea won the Sage business award in partnership with the Daily Telegraph for business leader of the year.
Andrea’s creative input and people-focused approach has been integral to the development of the field programmes and she continues to work closely with husband and co-founder Barry and the operations team to oversee the programmes. She established Riders as a fund-raising operation in the USA and in 2008 opened an office in Chicago, Illinois.
In 2004 Barry and Andrea were inducted into the Schwab Foundation for Social Entrepreneurship (sister organization of the World Economic Forum). In 2006 they were also named as recipients of one of the Skoll Awards for Social Entrepreneurship and as Ernst & Young UK Social Entrepreneurs of the Year.
Positions Held:
1996 - present Chief Executive Officer, Riders for Health Guides the financial/funding and advocacy development of Riders.
2005 - present Fellow of the Skoll Foundation for Social Entrepreneurship.
2004 - present Schwab Foundation Social Entrepreneur
1990-1996 Funding Consultant, Save the Children Fund, United Kingdom
1982-1989 Co-Director, Coleman Communications, United Kingdom Consultancy providing marketing and communications services to clients including British Airways, NATO, Marks and Spencer, Rolls-Royce and BAA.
1980-1982 Independent consultancy providing marketing and public relations services to sports personalities.
1973-1980 Director, Team Heron Suzuki, United Kingdom
Managed grand prix motorcycle racing team, competing in world championship events in up to 16 countries a year.
1969-1973 Funding Manager, Chelsea Football Club, United Kingdom
Responsible for travel arrangements for team both at home and overseas.
Education:
1965-1967 Diploma in Management Studies, North Kent College of Higher Education, United Kingdom
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